Dear Rouge is a Vancouver-based electronic rock band formed in 2012 by Drew and Danielle McTaggart. Drew and Danielle McTaggart were both touring musicians under separate projects. They met while in their early touring days, and began dating, before getting married and starting Dear Rouge. The name of the duo is derived from the name of Danielle's home town, Red Deer, Alberta. In November 2012, Dear Rouge won $102,700[4] as the grand prize winners of the Peak Performance Project put on by the Music BC Industry Organization and CKPK-FM radio station in Vancouver.