Review Summary: There’s not meant to be any undertones, it’s not meant to have a heavy handed metaphor, it’s just meant to rock’n’roll with enough impact commercially to make a boom. And that it does, very well.
To the cynic, each Devin Townsend Project is simply new personnel with a different focus in its crosshairs. Perhaps part of the ploy, but the announcement of the project and in particular, the release of Ki shook the metal world into recognising how Townsend would react to his post Strapping Young Lad present. Ki was at the very least a success. It spanned of everything deep within the Townsend vein, marvelling a level of unpredictability rarely found in his metallic archive, which even scribed defining nuances into American prog rock. The following from Ki, “Addicted!” was set to be deflation, as the press release indicated a collectively ‘more fun and straight to the point’ record. Addicted! is Townsends most direct reaction to the SYL break-up (as stated in numerous interviews), and he wants us all to know, setting this record commercially humble and to strike worldwide appeal.
If warning shots were fired by Townsend prior to the eventual criticism of Addicted! then we’ve taken two the chest. He’s dead right, Addicted! has no where near the same care or depth associated with Ki. Instead the ethos of ‘let’s rock’ is Townsend’s mantra behind everything on the album. There’s not meant to be any undertones, it’s not meant to have a heavy handed metaphor, it’s just meant to rock’n’roll with enough impact commercially to make a boom. And that it does, very well.
Taking in the guile on the production, first time around however, isn’t exactly rock’n’roll. The amount of layering, and added quirky decals, makes Addicted! Townsend’s wackiest achievement in his chronology. “Universe In A Ball!” goes a long way for an explanation. It begins on a metal hammer, but mid way through adapts a silent-era, circus screen-play, only to throw us back into a wall of heavy metal. Surprisingly this is all pulled off with an elegance of realisation, that these elements swim with each other in the same water comfortably, yet somehow are centuries apart - and it’s a testament to Townsend, that he’s been able to weave it all together. There’s much to say about the others on the record too. “Bend It Like Bender!” claims the pop crown on Addicted! It retains a heavy metal coefficient but at the same time, can side by Weezer for a radio friendly rock-out tune. Whilst the self titled track “Addicted!” maintains a darker, and heavier weight, reminiscent of Strapping Young Lads early work. “Awake!” has much disco jive to it, and industrially fades out the album on a typical dance pulse.
